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Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last

Adweek 01 October 2026 5h ago
Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
80
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
9/15
Relevance Freshness Authority Brand Depth
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The […]
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