Suddenly Every Guy Wants to Look “Well Rested”
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Looking exhausted used to be a badge of honor. The dark circles after an all-nighter. The unkempt hair. The coffee in hand. Speaking as someone who has battled dark circles for my entire life, it can also carry a sort of nonchalant indie-rocker, “I’ve been up all night doing something interesting” energy, which has previously […] The post Suddenly Every Guy Wants to Look “Well Rested” appeared fir
