Samsung takes over London with BTS-themed experiences
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Samsung Electronics UK, the official partner of BTS World Tour ‘ARIRANG’, has unveiled a series of London-wide BTS-themed Galaxy experiences. This comes as the Korean boyband perform their first London show in seven years. Fans will be able to pick up collectible pins and personalised keepsakes as well as take part in immersive Galaxy experiences...
