Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
