Snickers extends ‘Hungry’ platform around peanut butter products
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
