Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Disney and Diet Coke have teamed up for a chic new collaboration ahead of The Devil Wears Prada 2 release. Designed by Tátil Design, the campaign features limited edition cans that blend signature Coke branding with the movie’s pitchfork stiletto icon. From a new ad set in the Runway Magazine offices to "The Canny Pack"—a silver leather fanny pack designed to hold a single can—this partnership bri
