Smashburger hires newcomer agency Understory amid creative revamp
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.
