Shareholders will tear us apart again
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
