Second-hand becomes first choice for one in 10 shoppers, KPMG finds
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
One in 10 UK consumers are now mainly buying non-grocery items via resale platforms, as second-hand shopping continues to reshape the retail landscape, according to new data from KPMG UK. The research found that eight per cent of consumers across all age groups said reselling sites such as Vinted and eBay had been their main...
