Seasalt Cornwall ESG director: “Sustainability is integrated into commercial decisions”
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Christian Jermyn, ESG director of Cornish fashion brand Seasalt, shares how the retailer has embedded sustainability into everyday decision-making; that modesty can be a communications challenge; and why the UK fashion sector needs greater investment in circularity. For many retailers, sustainability is still treated as a separate workstream something to be consulted on once a...
