Samantha Deevy has identified strategy that defines BBH USA’s culture
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Ad Age’s Chief Strategy Officer of the Year, Samantha Deevy, has tripled the strategy team since joining, with 78% of her team identifying as women and 39% as BIPOC.

