Running brands are going the extra mile as South Koreans take to the great outdoors
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
When James Lee McQuown started running along Seoul’s Han river some 15 years ago, pedestrians, speed-walkers and casual joggers were his main company. In recent years, however, the South Korean-American model, DJ and co-founder of Private Road Running Club (PRRC) has seen running grow into a cultural phenomenon. “At any time of day, regardless of […] The post Running brands are going the extra mil
