The Business of Euro Summer
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
MyTheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with MyTheresa’s new CEO hired from Christie’s, Francis Belin.
