Recho Omondi on How Brands Can Navigate the ‘TikTok City’
Culture Index
Score Breakdown
Relevance
18/25
Freshness
18/25
Authority
25/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
