RAPP’s Heidi Temple-Stephens talks about the evolution of customer loyalty

Morrisons bringing back physical coupons might sound like a retro move, but it says something important about where UK retail finds itself, writes Heidi Temple-Stephens, strategy partner at RAPP UK. In a cost-of-living crisis, simple, tangible value really matters, and a paper voucher at the till is visible proof that the brand is on your...