Rapha appoints former Salomon CBO to board to drive growth
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
British cycling brand Rapha has appointed former Salomon Chief Brand Officer, Scott Mellin, to its board of directors as it looks to grow its reach in the market.
