PURESEOUL’s Gracie Tullio and Felicity Loftus on the retailer’s MilkTouch Foundation launch
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Korean beauty retailer PURESEOUL sits at the centre of a niche that is growing globally. K-Beauty has become increasingly popular with UK consumers and PURESEOUL is the biggest K-Beauty retailer in the UK. The brand has recently grown its offering and has launched MilkTouch’s liquid foundation. The foundation is the first liquid foundation from a...
