Puma sharpens competitive edge with former Adidas exec appointment
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Former Vice President of Originals, Basketball and Partnerships Europe at Adidas, Laurent Fricker, has joined Puma to lead its Sportstyle Business Unit. This marks the second time Puma has poached a senior leader from its rival […]
