Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
A new joint venture called Tekta seeks to streamline NIL marketing activations and make them more measurable for Publicis clients.
