Printemps’ US growth plan is all about differentiation: ‘The risk is on us, not the brands’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Two months after celebrating Printemps New York’s one-year anniversary, CEO Thierry Prevost spoke with Glossy about the challenges the business is facing, the way he’s thinking about growth accordingly and the luxury brands that are still primed for success.
