Primark celebrates getting away with ‘high style’ in heist campaign

Primark has unveiled the latest instalment of its ‘That’s So Primark’ brand platform, which introduces its summer collection to its UK, US and Spanish audiences. Devised by creative agency VCCP, the campaign follows on from the retailer’s ‘Shockingly Chic’ and ‘In Denim We Can’ marketing drives. It features eight looks including a striped maxi dress,...