Priceline brings back its Negotiator to combat soaring travel costs
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.
