Poignant LaLiga campaign celebrates football’s generational bonds
Culture Index
Score Breakdown
Relevance
21/25
Freshness
21/25
Authority
9/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
Created by indie agency El Ruso de Rocky, 42 Legacies, 42 Ways to Win highlights the enduring connections between clubs and the families who support them
