Phlur names Suni Lee its first-ever celebrity ambassador
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Nearly a year after fragrance brand Phlur — relaunched by Ben Bennett of The Center alongside mega-influencer Chriselle Lim — was acquired by TSG Consumer Partners, the company is rolling out its most ambitious marketing campaign to date. To do so, it has introduced Olympic gymnast Sunisa (Suni) Lee as its first-ever celebrity ambassador.
