Philadelphia Cream Cheese’s new mascot puts the cow in cowboy
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.
