Pharrell and adidas Revive Archival Outdoor Codes with the VIRGINIA Watermoc "Starfish"
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
Summary Pharrell Williams and adidas are set to launch a modern reinterpretation of the 1997 Equipment Water Mo, newly dubbed the VIRGINIA Watermoc “Starfish”Initially unveiled during Paris Fashion Week, the outdoor-leaning lifestyle model will drop in five distinct monochrome colorwaysThe hybrid silhouette fuses structural components from both the late-’90s water gear archive and the mid-2000s Ca
