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Gentle Monster Flips the Prada Logo for Debut Collaboration

Hypebeast 29 June 2026 3h ago
Gentle Monster Flips the Prada Logo for Debut Collaboration
83
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
SummaryGentle Monster and Prada's eyewear collaboration features three designs with sideways logos and titanium frames.The limited collection launches in select Asian markets, starting July 6 in Japan.Elevated Korean eyewear label Gentle Monster is beefing up its luxury collaboration roster with an all-new collection designed in partnership with Prada. Teased at the tail end of Paris Fashion Week,
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