Pepsi, Paypal, Diageo, AB InBev pull out of Wireless festival after Ye booking
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Pepsi, Diageo, PayPal and AB InBev have withdrawn their sponsorship of this year’s Wireless festival after Ye, formerly known as Kayne West, was announced as headliner. This decision followed public pressure from fans of the event over the decision to book Ye for the event despite his antisemitic remarks. The public pressure stems from Ye’s...
