Pedigree overhauls perceptions of mixed-breed dogs in Brazil
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Pedigree’s Caramelo campaign is the best brand-created work with social good in mind at the 2026 Creativity Awards.
