P&G bets on WNBA and women’s sports with new multibrand sponsorship
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.
