Origins’ and Saie’s new initiatives reflect a change in beauty’s approach to sustainability
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
In 2025, political backlash against ESG policies pushed companies to scale back public commitments and invest more cautiously. Now, brands are changing their approach to sustainability, with some moving away from broad, global messaging toward more targeted, visible initiatives.
