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OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

Adweek 02 June 2026 19h ago
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
66
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
Relevance Freshness Authority Brand Depth
OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.
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