Online tracking gets sinister in Apple’s surreal new ad
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
Apple has released Clingers, a new global privacy campaign from TBWA\Media Arts Lab that turns invisible online tracking into a stalking fever dream Directed by SMUGGLER’s Ivan Zacharias, the hero film personifies web trackers as eerie, chrome-clad figures that physically attach themselves to people as they browse, clinging to non-Apple users through increasingly uncomfortable scenarios […]
