Nike unveils star-studded World Cup campaign
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Nike has unveiled a new star-studded campaign for the FIFA World Cup 2026. Titled ‘Rip the Script’, the campaign was devised by creative agency Wieden+Kennedy and Somesuch’s Dan Streit. It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including...
