← Back to feed Culture & Ideas

Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally

Adweek / 22 October 2026 / 13h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.