Nivea Sun turns a parent’s shadow into a simple warning
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Nivea Sun has launched a print campaign with Jung von Matt that turns a familiar beach scene into a powerful reminder about sun protection for children. Photographed by Ale Burset, the work shows babies playing on the sand while the shadows cast over them take on a more adult scale. In each image, that shadow […]
