Nike goes all in on six-minute World Cup film, Rip the Script
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Starring a glittering array of football stars from both past and present plus pop culture figures including Kim Kardashian and Travis Scott, the new ad launches a 'Universe of Nike Football'
