Nike and Kallmeyer Turned a Tennis Shoe Into an Everyday Essential
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Nike and Kallmeyer rework the Tennis Centre with a fashion-forward take on the classic tennis sneaker, designed for life beyond the court.
