NHS Blood and Transplant drains iconic logos to spotlight blood shortage
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
NHS Blood and Transplant has teamed up with Havas London to launch a striking out-of-home campaign that removes the red from some of Britain’s most recognisable logos to highlight a critical shortage of blood used to treat sickle cell patients. Launching on World Sickle Cell Day, ‘Emergency LOW-GOS’ sees brands including HSBC UK, Westfield, The […]
