NewsMatch will shift from a year-end campaign to a year-round model
Culture Index
Score Breakdown
Relevance
10/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Since NewsMatch launched as an experiment a decade ago, the annual end-of-year campaign has become a cornerstone in the fundraising strategy of nonprofit newsrooms across the country. First created by the Knight Foundation in partnership with the Institute for Nonprofit News and the News Revenue Hub, NewsMatch has evolved into what many INN members think...
