New Ferrari Luce is both cutting-edge performance EV and ultra-luxury design object
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Ferrari courted controversy by hiring Newson and Ive’s LoveFrom to shape the new Luce EV. Their boldness has paid off – the Luce is an all-electric, ultra-luxury success
