Nespresso launches new pop-up to encourage flavour experimentation
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Nespresso will celebrate the launch of its global campaign Vertuo World with a six day pop-up in Covent Garden. The campaign will be fronted by the brand’s new global ambassador Dua Lipa. Titled The Recipe Remix, the pop will enable coffee lovers to “push the boundaries of flavour exploration”. Flavours available to try at the...


