De’Longhi turns its coffee machines into tiny cafés in new global push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
De’Longhi has unveiled a new global campaign with LOLA Madrid that turns its bean-to-cup machines into miniature coffee shops, using handcrafted façades inspired by Milan, Tokyo, Paris, Copenhagen and Berlin. Called The World’s Smallest Coffee Shop, the platform tackles a familiar contradiction in coffee culture. While most coffee is now consumed at home, many people […]
