Nectar and Merlin Entertainment team up to help consumers save on days out
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Nectar customers can now spend their loyalty points on Merlin Entertainment’s attractions, through a new partnership with the attraction manager. Destinations shoppers can spend their points on include Legoland Windsor Resort, Chessington World of Adventure’s Resort, Alton Towers Resort, Thorpe Park, Cadbury World, the London Eye and Warwick Castle. Merlin’s chief growth officer Stan Swinton...

