Natural Fragrance Brand Abel Appoints New CEO
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Following its 2025 relaunch, Dave Shoemack has joined the fragrance house as chief executive, as former CEO and brand founder Frances Shoemack transitions to the role of creative director.
