Mercedes-AMG Brought the Autobahn to Downtown Los Angeles
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Courtesy of Mercedes-AMG On the evening of May 20th, the 6th Street Bridge--one of Downtown Los Angeles's more photogenic spans--became something else for a night. Blue signage and diagonal white stripes, the visual shorthand of the German autobahn, were dropped into the California skyline. Beneath a massive LED wall, 600 guests watched the city rearrange […]
