Media Buying Briefing: How Publicis keeps winning clients without pitches
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
