Savage X Fenty casts giant lingerie shadows over New York
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
Savage X Fenty has taken over New York Fashion Week with an outdoor campaign that suspends giant lingerie above Manhattan streets, using sunlight to cast oversized bra and underwear shadows across the road below. Spotted around Seventh Avenue and Fashion Avenue, the installation turns the city itself into the media. Instead of simply showing lingerie […]
