McDonald’s x SpongeBob x One Piece Sets Sail With Pirate-Sized Happy Meals
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Bikini Bottom has officially entered the Grand Line. McDonald’s is pairing ‘SpongeBob SquarePants’ with ‘One Piece’ for a Happy Meal full of crossover collectibles, including SpongeBob as Luffy and Patrick as Zoro.
