Kate Moss lip-syncs Wicked Game in Gucci’s new campaign film
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
15/15
Depth
5/15
5-Axis Cultural Radar
Gucci has unveiled Primavera, a fashion campaign built around a short film in which Kate Moss lip-syncs to Chris Isaak’s 1989 track Wicked Game, directed by Johan Renck. The film is the first major campaign under creative director Demna since his debut runway show for the house this year, and sets the tone for a […]
